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MWH 015 : What is the ‘Why’ behind what you do? Ani Tuna (MumLife Australia)

 

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by Tracy Harris in Podcasts
January 11, 2016 0 comments

Defining and understanding your WHY is the topic of this week’s podcast. Every single decision you make about your business should ALWAYS come back to your WHY – think of it like your business compass.

At it’s simplest, your why reminds you why you get out of bed to do what you do (so important when you’re a mum and your energy and focus is being pulled into 100 different directions). Your why will help you make decisions that are right for YOU: if it just doesn’t feel right, more often than not, that’s because it doesn’t align with your why.

This is a cracker of an episode to kick off the new working year. To make the most out this week’s podcast, I have shared a video with you HERE. It’s Simon Sinek’s TED Talk and it’s all about the WHY! Check it out, then when you have a spare moment, pop the podcast on and get ready to be blown away. Let’s get into it!

Topics discussed within this episode:

  • Defining and understanding your WHY
  • Monetisation – when you don’t sell a physical product
  • Purposeful collaboration
  • Challenges of motherhood

The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child’s Developing Mind

Ani and I discussed this book in some detail on the call. It comes highly recommended from MumLife Australia and can be found in both audio and physical form here:

AUDIO VERSION (AUDIBLE) 

HARD COPY (DYMOCKS)

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